CHALLENGE

Under Cover were asked to promote Under the Skin film release to London sci-fi and contemporary art film lovers.

INSIGHT

The target market are real art and film lovers who seek out films and reviews for their specific tastes.

 

STRATEGY

To design a postcard covering the film information as well as reviews.

To create a piece of digital editorial content with video trailer.

To formulate and distribute across a specific list of London sci-film and art film lovers blogs and magazines.

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SOLUTION

20,000 postcards produced and distributed to film and art events and venues.

Editorial and video content distributed to specific sci-fi and art film blogs and websites.

 

RESULTS

17000 Social media shares

2m Video Views

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