Undercover Arts were challenged to encourage young professionals to give the Apple Music Gift Card for Christmas.
We know one of the most powerful ways of reaching young professionals is at commuter hubs with a message delivered directly into their hands, especially in the busy run up to Christmas.
Relevant content and design-led content around the message brings maximum desirability.
To create a mini pocket size magazine filled with relevant content for London at Christmas.
20,000 mini magazines produced and distributed to 10 London commuter stations.
3800 Physical redemptions
19% Engagement rate