CHALLENGE

Under Cover were challenged to encourage young professionals to give the Apple Music Gift Card for Christmas.

INSIGHT

We know one of the most powerful ways of reaching young professionals is at commuter hubs with a message delivered directly into their hands, especially in the busy run up to Christmas.

Relevant content and design-led content around the message brings maximum desirability.
STRATEGY
To create a mini pocket size magazine filled with relevant content for London at Christmas.

 

SOLUTION

20,000 mini magazines produced and distributed to 10 London commuter stations.

 

RESULTS
3800 Physical redemptions
19% Engagement rate