CHALLENGE

Chosen as an Ambassador by American Express in conjunction with their #mysecretcity campaign we were asked to come up with a list of inspiring ‘hidden gems’ in London that strayed away from the obvious. These places had to be ‘free’ to appreciate and were displayed on an interactive digital map hosted by Amex.

INSIGHT

We knew that #mysecretcity was the perfect fit for our brand values. Our audience equally share our passion for London and everything happening in the city and, most importantly, we know that they love to share these secrets!

 

STRATEGY

Unlock secret gems sharing images of hidden gems using the hashtag #mysecretcity across Twitter, Facebook & Instagram

SOLUTION

Key influencers within London and Amex used to kick start the campaign which lasted 2 months overall and delivered a number of hidden gems to feature on the digital map.

We were interviewed on BBC London Breakfast Show as an Ambassador of the #mysecretcity campaign.

Amex saw a huge increase in social media followers.