Undercover Arts is a creative entertainment business with a focus on viral content and social video.

With a deep rooted passion for innovation and many successful years and awards in brand communications, we create and develop awe inspiring integrated experiences.

These range across bespoke creative events and large scale art installations which above all, harvest quality, viral content.


Nick is an award winning non traditional marketing and viral content specialist. He has worked with Banksy, Pure Evil, Eine, Shepard Fairy, C215, Blek le Rat, Blu and Roa. He also made it onto the Mediaweek 30 under 30 list and has won a Lovie Award for Best Branded Content. As founder of non traditional advertising agency Don’t Panic and expert in youth communications for over 20 years, Nick is a pioneer in communicating brand messages in unusual ways. He specialises in disruptive out of home activations for brands that provide cut-through to audiences where traditional advertising can be lost.

Over the last decade Nick is recognised as being instrumental in key changes to media, from outdoor, non traditional and guerilla advertising to free press having launched the Dont Panic Packs to digital crowd sourcing and viral marketing. All this achieved by building personal relationships with global outdoor creators and major brands.

As you would expect, this ethic and mission of personal relationships is at the core of the Under Cover agency continuing a close relationship between branding and brand communications and cutting edge arts and culture. The aim from the growing expert team is to help create and develop your brand to speak directly to your consumer. We believe that any brand new or established, edgy or traditional brand needs to have a stand out aesthetic and voice moulded from the protagonists of creative culture.

In an age where audiences are constantly inundated with messages, we focus on creating authentic and inspiring creative content that cuts through the noise. This way people are not only compelled to engage — but to share their experiences with others.

This is achieved by taking a strategic, cost-effective and collaborative approach to deliver brand awareness, loyalty and profitable results.